Voluntary Purchasing Groups, more commonly known as “the ferti•lome people,” began operations in 1968 with four members, $400 and a single green bag of ferti•lome® fertilizer. Today there are approximately 17,000 retailers carrying ferti•lome®, Hi-Yield® and Natural Guard® by ferti•lome® brands all across the country.

Our Products

ferti•lome® … a complete line premium fertilizers and pesticides. The ferti•lome® line of products is highly merchandised with attractive, easy to understand labeling, point of purchase sales aids and a Co-op advertising fund to promote products and the brand in local neighborhoods. ferti•lome® products compensate dealers for the personal selling necessary to properly solve consumers’ lawn and garden problems

Natural Guard® by ferti•lome® …was developed in 1988 to be the centerpiece for dealers who wanted to become the Natural Gardening Headquarters in their neighborhood. Natural Guard® by ferti•lome® consists of full line of more than 60 product offerings and 24 OMRI listed for organic use so that all homeowners can feel good about their lawn and garden choices. Like ferti•lome®, Natural Guard® by ferti•lome® earns Co-op advertising and discounts that enable dealers to make optimal margins.

Hi-Yield®…the most competitively priced, complete line of fertilizers and pesticides in the nation. Hi-Yield® was developed in 1976 to enable dealers to compete with the big box stores and still make acceptable profits.
Hi-Yield® also has attractive, easy to understand labeling. Starting in 2013, Hi-Yield® also qualifies for co-op advertising.


What Patron-Owners Are Saying:

"If you want to go head-to-head with the box stores, VPG is our secret weapon for unique products that won't be found anywhere except independent retailers." 

Ken Lain, Owner, Watters Garden Center, Prescott, AZ


“The truth is that the mass merchant is getting more aggressive and gaining a larger share of the lawn and garden market each year. It’s imperative that we as independent, family-owned merchants pool our resources together behind VPG, who is dedicated to serving our needs." 

Wayne Holland, President, Holland Gardens, Lubbock, TX


Our business became shareholders of VPG in the mid 70's, and had sold Ferti-lome and Hi-Yield products for as long as I can remember. However, in 2000, we started eliminating all other brands from our shelves, except what we could not purchase from VPG, and we immediately saw a huge increase in our business, and most importantly in our margins.  Since then, we have consistently compared similar product pricing across the major independent brands, and with our early order, full truckload discounts, Scott's, Bonide, Monterey, Lilly Miller, and everyone else, hasn't been able to come close to our profit margins with VPG products; and that doesn't even include our co-op advertising or our patronage refund!  With VPG products, we can control our prices, set our own margins, and sell the most complete line of independently owned products available, without worrying about Big Boxes undercutting us at every turn.  Why would we sell someone else's product when we can sell the products that we own ourselves?  Buying and selling VPG products makes our company more money and helps maintain our position as "the place" to get answers to our customers gardening questions.”

-Mark Anderson, Owner, Anderson's Seed & Garden Store, Logan, UT






The VPG Mission

Voluntary Purchasing Groups, Inc. is a manufacturer and provider of products and services to Independent Lawn & Garden Centers, Farm & Ranch stores, Family Owned Merchants and Distributors. It is our goal to become an industry leader by working with our vendor/partners to produce/provide state of the art products, services and marketing at competitive prices allowing the “Independent” to achieve sustainable growth in sales and profits. Our corporate culture will be built on a foundation of organizational excellence that promotes teamwork and the growth of all employees in a healthy environment. We will emphasize “continuous improvement” in all we do.