What

Patron-Owners

Are Saying:

"If you want to go head-to-head with the box stores, VPG is our secret weapon for unique products that won't be found anywhere except independent retailers.

Ken Lain, Owner,

Watters Garden Center, Prescott, AZ

Read More From Patrons

 

 

Are You Asking Yourself,

"Who is VPG?"

That's OK, We're Used To It

VPG is ferti•lome®, Hi-Yield® and Natural Guard® by ferti•lome®. But we’re also so much more. Russell Feed in Texas is VPG. Walton’s Greenhouse in Mississippi is VPG. So is Holcomb Garden Center in Tennessee. Star Nursery in Nevada. Spencer’sLawn & Garden in Colorado. Our retailers don’t just sell VPG brands, they own VPG brands. Because hometown, independent merchants are our owners, we produce products for their hometown needs.


Our Products

ferti•lome® … a complete line premium fertilizers and pesticides. The ferti•lome® line of products is highly merchandised with attractive, easy to understand labeling, point of purchase sales aids and a Co-op advertising fund to promote products and the brand in local neighborhoods. ferti•lome® products compensate dealers for the personal selling necessary to properly solve consumers’ lawn and garden problems

Natural Guard® by ferti•lome® …was developed in 1988 to be the centerpiece for dealers who wanted to become the Natural Gardening Headquarters in their neighborhood. Natural Guard® by ferti•lome® consists of full line of more than 60 product offerings and 24 OMRI listed for organic use so that all homeowners can feel good about their lawn and garden choices. Like ferti•lome®, Natural Guard® by ferti•lome® earns Co-op advertising and discounts that enable dealers to make optimal margins.

Hi-Yield®…the most competitively priced, complete line of fertilizers and pesticides in the nation. Hi-Yield® was developed in 1976 to enable dealers to compete with the big box stores and still make acceptable profits.
Hi-Yield® also has attractive, easy to understand labeling. Starting in 2013, Hi-Yield® also qualifies for co-op advertising.


Ownership

Sowing The Seeds

Since 1968, VPG, better known as “the ferti•lome® people,” has existed to strengthen, empower and  support locally owned merchants. In accordance  with VPG’s bylaws, ferti•lome®, Hi-Yield® and  Natural Guard® by ferti•lome® products will never be found on the shelves of a publicly-traded big box store. We offer these brands exclusively to independent merchants in order to give you a superior product that your customers can’t buy anywhere else.  Additionally, big boxes will never drive down your product margins.

VPG is also 100% patron-owned. VPG stock is wholly owned by our independently-owned merchants who have qualified for ownership by carrying our products and receive a Patronage Refund at the end of each fiscal year.

Reaping The Harvest

Each year, VPG returns 100% of yearly earnings  from operations to qualified patrons in the form of a Patronage Refund.  A new dealer  that purchases $5,000 of product annually  qualifies to receive a Patronage Refund. At this level, the Patronage Refund is paid  as 20% cash and 80% stock at the  end of our fiscal year. Once a patron earns their minimum stock  requirement of 5,600 shares, the  patron is fully-vested and 100% of the Patronage Refund is paid in cash.

VPG’s stock has a stated  value of $1.05 per share,  is transferable and has a  stated redemption program.  Patron-owners also exercise authority by  owning all stock and  electing the Board of  Directors annually.

Unique By Nature

Being a VPG patron-owner gives you a very unique advantage. As a patron-owner, you have more than just an exclusive, high-quality product; ownership offers protection from competitors, increased profit, and control over the company direction.
This organization that was seeded with a $400 investment and cultivated with patron-owners’ hard work and dedication has thrived over many generations. Patron-owners have since yielded over $290,000,000* back in Patronage Refunds.

*As of FY 2017

Want To Become An Owner?